Tendease: Launch Ads & Email Campaign

01 Meta Ads Facebook & Instagram: people who feel the problem

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Tendease

Ad 1: "The next plumber on Google" (cold traffic, one per trade)

Primary text: Someone with a leaking pipe doesn't leave a voicemail. They call down the list until somebody picks up. Tendease picks up for you while you're under the sink: it gets the address, books the job on your calendar, and texts you what happened. Anything urgent rings straight through to your cell.
Headline: The One Who Answers Wins (24 chars)
Description: 14 days free. No card. (22 chars)
CTA button: Sign Up
Audience: Owners and managers of home service businesses in the US. One version of the ad per trade: HVAC, plumbing, electrical, roofing.
Creative direction: A phone screen showing "plumber near me" results. The first two listings say "Calling… no answer," and the third says "Connected · Booked Tue 2:00 PM." The third one is you. Swap the trade for each version.

The thinking

Every competitor leads with "never miss a call," and owners have stopped hearing it. The research turned up something sharper from the customer's side: homeowners say they call through a list of contractors, and about half never get a call back. Seeing it from that side turns a missed call into a job handed to a competitor. Each trade gets its own version, so a roofer sees roofers.

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Tendease

Ad 2: "Call it yourself" (salons, clinics, restaurants + Ad 1 viewers)

Primary text: "Won't it sound like a robot?" Fair question. Forward your number, then call it from your cell and ask what a customer would ask. If it can't handle something, it takes a message or rings you. You're live in about 10 minutes, and there's no card to start.
Headline: Call It Before Your Customers Do (32 chars)
Description: Free 14 days, no credit card (28 chars)
CTA button: Learn More
Audience: Salon, clinic, and restaurant owners, plus people who watched 50% or more of Ad 1.
Creative direction: A 15-second phone-shot video: a stylist between clients calls her own salon number on speaker, Tendease answers and books a color appointment, and the text summary pops up on screen. Captions on. No studio polish.

The thinking

The biggest reason owners don't buy is the fear that an AI will embarrass them in front of a good customer. One Hacker News commenter fired a plumber over a five-figure remodel because the plumber's AI receptionist couldn't understand his address. An ad can't talk anyone out of that fear, but it can hand them a test. "Call it yourself" turns the objection into the call to action, and "no credit card" answers the second fear: trials that charge a card on day 8.

02 Google Ads Search: people already shopping

Google · "ai answering service for small business"

Ad·tendease.com/AI-Receptionist/Free-Trial

Tendease AI Receptionist | No Per-Minute Billing | Try It Free. No Credit Card.

Answers your calls, books the job on your calendar, and texts you what happened. One monthly price. Hang-ups and spam calls never eat into your plan or show on a bill.

Start Free Trial How Setup Works Pricing Hear a Sample Call

14-day free trial · No credit card

Responsive Search Ad: already shopping

Headlines (13 of 15): Tendease AI Receptionist24/30
No Per-Minute Billing21/30
Spam Calls Never Cost You25/30
Keep Your Business Number25/30
Urgent Calls Ring Your Cell27/30
Books Jobs on Your Calendar27/30
Try It Free. No Credit Card.28/30
Call It Yourself First22/30
Live in About 10 Minutes24/30
A Text Summary of Every Call28/30
Built for 1-20 Person Shops27/30
Plans From $79 a Month22/30
Tired of Your Answering Bill?29/30
Descriptions (4 of 4): Answers your calls, books the job on your calendar, and texts you what happened.80/90
One monthly price. Hang-ups and spam calls never eat into your plan or show on a bill.86/90
Stumped by a question? It takes a message or rings your cell. You stay the one in charge.89/90
Try it free for 14 days. No credit card. Forward your number and go live in 10 minutes.87/90
Display path: tendease.com/AI-Receptionist/Free-Trial
Keywords: [ai receptionist], "ai answering service", "answering service for contractors", "after hours answering service", "virtual receptionist pricing", "ruby receptionist alternative"
Negative keywords: jobs, job, hiring, salary, "work from home", remote, course, "open source", chatgpt, resume
Sitelinks: Start Free Trial · Hear a Sample Call · Pricing · How Setup Works
Callouts: No Credit Card · Keeps Your Number · Spam Calls Not Billed · Cancel in Two Clicks
Other assets: Structured snippet (Types: HVAC, Plumbing, Salons, Restaurants, Clinics), price asset for the $79 plan, no call asset since the goal is a trial sign-up.

The thinking

Someone searching "answering service" is comparing options, and the research shows what they compare on: the bill. Answering-service reviews are full of it, like a $660 invoice for 147 minutes, hang-ups billed as 30 seconds, and two-minute calls rounded up to five. So the headlines skip "never miss a call" and go after the meter. The "alternative" and "pricing" keywords catch owners who are already fed up with a per-minute service. That's the warmest traffic in this market. Negatives like "jobs" and "work from home" filter out people looking for receptionist work.

03 Email Trial and beyond

Tendease

Header image · images/email-1.jpg

You're live. Now try to trip it up.

Tendease is answering your business line right now. Before a customer tests it, you should. Call your number from your cell and give it a hard one: mumble your address, ask for a service you don't offer, say it's an emergency. See what it does. A minute later you'll get the text summary, and that's what every call looks like from here on. If it gets anything wrong, fix the answer in two taps.

Edit what it knows

Dana, onboarding at Tendease (reply here, I read these)

Email 1: Trial activation

Subject: Call your own number (20 chars)
A/B subject: Tendease is answering your phone
Preview text: Try to trip it up before a customer does.
Sends: The moment their number is forwarded.
Exits when: Tendease handles its first real call. No calls in 48 hours: a follow-up asks them to place a test call.
Goal: Get them to hear it work on day one, which is what turns a trial into a customer.

The thinking

Trials are won or lost in the first 48 hours. The research says the real objection is "it'll fumble a real customer," so this email invites the owner to try to break it. That does more than any promise could. If it does slip, they fix the answer before a customer ever hears it. It's signed by a real person with a reply-to address, because owners who've been burned by software want to know a human is on the other end.

Tendease

Header image · images/email-2.jpg

Tendease answered 47 calls for you last week.

11 came in after 6pm, when you'd normally be off. 9 turned into booked appointments, and 3 are flagged for you to call back today. It also hung up on 6 spam calls, and none of them counted against your plan. Tap below for the full list: who called, what they needed, and what got booked.

See last week's calls

Dana at Tendease

Email 2: Weekly recap

Subject: 47 calls answered last week (27 chars)
A/B subject: 9 jobs booked while you were off
Preview text: Here's what got booked while you were off.
Sends: Every Monday at 7am to trial and paid accounts. In week 2 of a trial, it adds an upgrade button.
Exits when: Never. It runs as long as the account is active.
Goal: Show the value in their own numbers every week, so renewal is an easy yes.

The thinking

At renewal time the only question is "is this worth it?" This email answers it every Monday with their own numbers instead of a feature update. After-hours calls get their own line, because those are the calls the owner would definitely have missed. The spam line is a quiet reminder of the per-minute bill they're no longer paying.