Five website packages from $600 up front or $158 a month, plus every add-on and monthly service with its price. No "call for a quote" surprises. Launch pricing for new clients, and your rate is locked once you sign.
Free rough draft
before you pay a cent
Unlimited edits
until you're happy
2 to 3 weeks
from yes to launch
Rate locked
once you sign
Launch pricing
Launch pricing for new clients. Your rate is locked once you sign.
Founding clients · 5 spots
$97/mo for a full custom site, any size.
No setup fee. The site is yours after 12 payments.
Pay monthly
The one-time price is spread over 12 months, plus hosting & care, plus a small financing fee. After 12 payments the site is yours. Then keep your services, switch to hosting & care only for $99/mo, or take the site and go.
Pay up front
Pay the one-time price and you own the site at launch. Hosting & care is optional at $99/mo. Want to run it yourself? I'll hand you the site files and your domain at launch.
Monthly price = your one-time total ÷ 12 (rounded up to the next dollar) + $99 hosting & care + a financing fee + any monthly services.
The one-time total is the base site plus every one-time add-on and setup fee you pick. The financing fee is figured once, on your whole total, and it goes down as the total goes up.
Monthly services, like the AI lead package, keep going after the 12 payments if you keep them. After 12 payments you pay $99 + your services, or $0 if you take the site and go.
Example: the Business package is $1,550. $1,550 ÷ 12 = $130, + $99 + $7 = $236 a month.
| One-time total | Financing fee |
|---|---|
| Under $750 | $9/mo |
| $750 to $1,249 | $8/mo |
| $1,250 to $1,999 | $7/mo |
| $2,000 to $2,999 | $6/mo |
| $3,000 and up | $5/mo |
Getting online fast
$158/mo
for 12 months, hosting & care included
or $600 up front, hosting optional
See an examplePine & Paw Mobile Grooming
Looking legit and getting found
$191/mo
for 12 months, hosting & care included
or $1,000 up front, hosting optional
See an exampleHearth & Honey Bakery
Turning visitors into booked jobs
$236/mo
for 12 months, hosting & care included
or $1,550 up front, hosting optional
See an exampleFade & Fable Barber Co.
Never losing a lead
$386/mo
for 12 months, hosting & care included
or $2,424 + $79/mo AI up front, hosting optional
See an exampleRidgeline Roofing & Exteriors
Running on autopilot
$544/mo
for 12 months, hosting & care included
or $2,874 + $199/mo AI up front, hosting optional
See an exampleNorthside Auto Care
Every package includes a lead form that emails you, basic Google & AI search setup, analytics, and an accessible build. Monthly prices include hosting & care. Pay up front and hosting & care is optional at $99/mo.
After 12 payments the site is yours. Keep your services, switch to hosting & care only for $99/mo, or take the site and go. AI services continue at their monthly price if you keep them.
Start from a package or build your own. Add or remove anything and see the price change, up front or monthly.
(Every price)
Add any of these to any package. One-time prices go into your one-time total, so on the monthly plan they're spread over the 12 payments.
Build items and setup fees. Paid once.
| Item | Price | What it is |
|---|---|---|
| Base website (1 page) | $600 | A custom, mobile-first page built around how your business runs, with a lead form that emails you, basic Google and AI search setup, analytics, and an accessible build. |
| Extra page | $75 each | Another page, with the writing done for you. |
| Gallery, menu or portfolio | $100 | A page that shows off your work, food or products. |
| Stock photo package | $75 | Professional photos picked and edited to fit your site. |
| Online booking | $150 | Customers book appointments right from your site. |
| Donation or payment setup | $150 | One-time and monthly payments or gifts through the processor you already use. |
| Google Business Profile setup | $150 | Your profile claimed, filled out and tuned so you show up in Maps and local search. |
| Moving your old site over | $200 | Your old content moved and every old link redirected so nothing breaks. Up to 15 pages, $10 a page after. |
| Logo refresh | $200 | A cleaned-up, modern version of your logo. |
| Blog or news section | $250 | A place to post updates that also helps you show up in search. |
| Local Google boost | $250 | Deeper local SEO so nearby customers find you first. |
| Smart PDF form | $250 | Your website form fills out your existing paperwork and emails it to you. $100 for each extra form. |
| Online ordering | $350 | Customers order straight from your site. |
| Missed-call text-back + review requests setup | $99 | Setup for automatic texts to missed callers and review requests after every job. |
| AI lead package setup | $149 | Setup for missed-call text-back, instant lead alerts and automatic follow-up. |
| AI lead package + AI phone receptionist setup | $249 | Everything in the AI lead package plus an AI that answers missed calls and books appointments. |
| AI chat assistant setup | $199 | A chat on your site, trained on your business, that answers questions any time and sends you the leads. |
| AI chat assistant + booking setup | $299 | The AI chat, plus it books appointments straight into your calendar. |
| AI front desk setup | $399 | The AI lead package, the AI phone receptionist and the AI chat with booking, set up together. Saves $149. |
| Custom AI workflow | from $300 | A repetitive task in your business automated, like intake, paperwork or scheduling. |
| AI set up on your own accounts | +$300 | Your AI tools built on accounts you own and run yourself. You pay the usage bills directly. |
| Rush delivery | +25% or +50% | Your site launched faster: +25% for 2 weeks, +50% for 1 week. A percentage of the one-time total, paid up front. |
On monthly plans these go on top of the $99 hosting & care. Paying up front? Hosting & care is optional, and you can add any of these with or without it. Cancel with 30 days' notice.
| Service | Monthly | What it is |
|---|---|---|
| Hosting & care | $99/mo | Hosting, security, backups, updates, up to 1 hour of edits a month, and checks that your forms and calls come through. |
| Review requests | +$39/mo | Every customer gets an automatic request for a Google review after the job. |
| Google Business Profile management | +$75/mo | Regular posts, photos, review replies and updates to keep your profile active. |
| Missed-call text-back + review requests | +$49/mo | Missed callers get an instant text, and every customer gets a review request. |
| AI lead package | +$79/mo | Missed-call text-back, instant lead alerts and automatic follow-up until leads book or reply. |
| AI lead package + AI phone receptionist | +$149/mo | Everything above plus an AI that answers calls you miss and books appointments. Includes 100 minutes a month, then $0.40 a minute. |
| AI chat assistant | +$59/mo | Answers customer questions on your site day and night from your real info, and sends you every lead. |
| AI chat assistant + booking | +$99/mo | The AI chat, plus it books appointments for you. |
| AI front desk | +$199/mo | AI lead package + AI phone receptionist + AI chat with booking, together. Saves $49 a month. |
Review requests go to every customer, never only happy ones. That's Google's rule, and it keeps your reviews safe.
These go straight to the company that provides them, never through me.
(Included)
Whatever package you pick, from one page to fifteen, all of this comes with it. The only things that change the price are the pages and add-ons you choose.
Built around how your business works and what your customers need to see first. No template with your logo dropped on top.
Most people will find you on their phone, so every page is designed for a small screen first, then stretched up to desktop.
Images sized and compressed and code kept lean, so pages open quickly, even on a weak signal.
Built to the WCAG AA standard so people using screen readers or keyboards can use it too, with an accessibility statement on the site.
We talk for about an hour about how your business runs. I write every page and every button in the words your customers actually use.
Nothing goes live until you've read it and said yes.
Every page gets a title and description written for what your customers search, like "roof repair near me," with your business basics laid out the way Google reads them.
Hidden code (called structured data) that tells Google exactly what you do, where you work and when you are open.
An llms.txt file and clean structure, so AI tools like ChatGPT can read your site and describe your business correctly.
Set up at launch, so you can see who visits and Google finds the site sooner.
A call button on every page and one obvious thing to do next, so nobody has to hunt for how to reach you.
A contact or quote form that lands in your inbox, with spam filtered out.
Registered to you, not me. If we ever part ways, it goes with you.
Pay up front and it's yours at launch. Pay monthly and it's yours after the 12th payment.
On any monthly plan, a plain-English note each month on visits, calls and form leads.
Before you pay
After our first call, I make a rough draft of your homepage. You see where it's going before you pay anything or sign up for anything. Like it? We get started. Don't? You walk away and owe nothing.
Get my free rough draftEdits
Before launch, change anything you want: the words, the photos, the colors, the layout. As many rounds as it takes.
(How it goes)
Most sites go live 2 to 3 weeks after you say yes. Bigger sites, or waiting on photos and feedback, can stretch that. Need it sooner? Rush delivery: 2 weeks for 25% more, or 1 week for 50% more.
Step 1
We talk about your business, your customers and what you want the site to do. No cost, no pressure.
Step 2
I mock up your homepage so you can see the direction before you decide anything. Like it? Say yes. Don't? You owe nothing.
Step 3
We talk for about an hour so I can write everything, then I build the full site. You send photos and edits, as many as you need.
Step 4
I check every page on phones and computers, connect your domain, and send the site to Google. Then it goes live.
(The fine print)
(Optional extras)
Hosting & care
$99/mo
Hosting, security, backups, updates and up to an hour of edits a month. Included on monthly plans.
Google & Meta ads
from $500/mo
Plus your ad budget, which you pay straight to Google or Meta.
Email marketing
from $150/mo
Follow-ups, review requests and a monthly note to past customers.
AI lead tools
from $49/mo
Missed-call text-back, instant lead alerts, follow-up and an AI phone receptionist.
(Questions)
Tell me a little about your business. After a quick call, you'll get a free rough draft of your homepage, before you pay a cent.