Maria's Cocina
Sponsored ·
Real mole, real tortillas, real grandmother's recipe. No freezer bags, no shortcuts — just what abuela used to make, every single day. Come hungry. 🌶️
Mole Negro — made from scratch, daily
mariascocina.com
Mole Negro, Made From Scratch Daily
Family-run since 2011. Dine in or takeout.
Ad 1 — "From scratch" (appetite + authenticity)
- Primary text
- Real mole, real tortillas, real grandmother's recipe. No freezer bags, no shortcuts — just what abuela used to make, every single day. Come hungry.
- Headline
- Mole Negro, Made From Scratch Daily
- Description
- Family-run since 2011. Dine in or order takeout.
- CTA button
- Order Now
- Creative direction
- Close, steamy, mouth-watering shot of mole being ladled over a plate, fresh tortillas stacked beside it. Warm kitchen light, terracotta tones, no studio gloss — should look like a real plate, not a stock photo.
why it works
Appetite appeal does the scroll-stopping; "no freezer bags, no shortcuts" answers the real fear with chain Tex-Mex — that it's not actually authentic. The food does the selling, the copy just gives it permission.
Maria's Cocina
Sponsored
Planning a quinceañera, birthday, or office party? Let us cook for the whole fiesta — catering trays or a full buyout, your call.
Catering for every fiesta
mariascocina.com
Catering for Every Fiesta
Birthdays, quinceañeras, office parties.
Ad 2 — "Catering" (events + community)
- Primary text
- Planning a quinceañera, birthday, or office party? Let us cook for the whole fiesta — catering trays or a full restaurant buyout, your call. Tell us the headcount and we'll handle the rest.
- Headline
- Catering for Every Fiesta
- Description
- Birthdays, quinceañeras, office parties. Get a quote today.
- CTA button
- Learn More
- Creative direction
- Overhead shot of a full catering spread — trays of tamales, rice, salsas — surrounded by hands reaching in at a real party. Gold & terracotta linens, festive but not staged.
why it works
Targets a high-value, infrequent-but-large purchase (catering) that most diners never think to ask about. Naming the specific occasions (quinceañera especially) signals cultural fluency that a generic "we cater!" line never could.
Google · "authentic mexican restaurant near me"
From-scratch recipes straight from Oaxaca. No freezer bags, ever. Family-owned since 2011 — dine in, order takeout, or book catering.
Responsive Search Ad
- Headlines
- Maria's Cocina · Authentic Mexican, Made Fresh Daily · Family-Owned Since 2011 · Mole, Birria & Tamales · Dine In, Takeout & Catering · Reserve Your Table
- Descriptions
- From-scratch recipes straight from Oaxaca. No freezer bags, ever. Order online or call ahead. — Catering available for birthdays, quinceañeras & parties of any size.
- Display path
- mariascocina.com/Menu
- Assets
- Sitelinks (Menu, Order Online, Catering Quote, Reserve), call extension, location extension.
why it works
"Authentic" and specific dish names (mole, birria, tamales) match exactly what someone searching for real Mexican food — not a chain — is hoping to find. The catering sitelink quietly captures a second, higher-ticket intent in the same click.
Header image · images/email-1.jpg
You're family now, Sam.
Thanks for coming in. We hope the mole tasted like someone's grandmother made it — because she did. Ask for La Familia Card next time you're in; you're already on your way to a free meal.
See this week's specials— Maria & familia
Email 1 — New customer welcome
- Subject
- Welcome to the family table, {{first_name}}
- Preview text
- A little bit about us — and your first stamp on La Familia Card.
- Goal
- Reinforce authenticity right after the first visit and introduce the loyalty card before they forget it exists.
why it works
"You're family now" pays off the brand promise immediately. It's warm, not salesy, and the loyalty mention plants a reason to come back without ever using the word "discount."
Header image · images/email-2.jpg
It's been a minute, Sam.
Your usual table's still here. And you're sitting at 6 of 8 stamps on La Familia Card — two more visits and the next meal's on us. Tuesday's a pretty good night to come finish it off.
Reserve a table— Maria & familia
Email 2 — Recurring customer / loyalty nudge
- Subject
- Taco Tuesday is calling your name 🌮
- Preview text
- You're 2 stamps away from a meal on us.
- Goal
- Win back a lapsed regular using their actual loyalty progress, with Taco Tuesday as the natural occasion.
why it works
Naming the exact stamp count (6 of 8) makes the reward feel close and personal instead of generic. Pairing it with Taco Tuesday gives a specific, low-friction night to act on it instead of a vague "come back soon."
See how it all ties together on the site.
View the website concept